Posted on Aug 25, 2014 by Amy Niles Gonzalez
Just this morning, I was asked again, “How do you know if political digital ads actually work?” It’s a question that plagues digital strategists. And no amount of research or metrics on Internet usage, broadband access, clickthrough rates, conversion rates, and engagement statistics ever seem to satisfy.
Until, hopefully, now.
Posted on Aug 21, 2014 by Erin Malick Thompson
Thanks for returning for another tutorial! First, let's quickly recap: by the end of the last tutorial, we had imported an external vector logo file, positioned it on top of a photograph, and created a background for the logo to make it more visible. I bet you're feeling more Photoshop-savvy already. Good.
In today's tutorial, you will learn how to:
- add and edit text
- work with layers
Posted on Aug 19, 2014 by Annette Lee
As we all wrap our vacations, send the kids back to school, and start battening down the hatches for the dash to Election Day we wanted to give a few of our favorite tips on making it through the election cycle in one piece.
Posted on Aug 13, 2014 by Cameron Cook
People talk a lot of about search engine optimization. We've done it too. For good reason -- search engines (read: Google) are very important in getting potential customers or supporters to your site.
That's not the only thing you should be optimizing your site for. Making your site friendly for social media platforms makes your site and brand more visible when people—including yourself—share your site.
Posted on Aug 6, 2014 by Nick Kessler
Cookies and cookie targeting is a topic that sometimes arises when planning campaigns with our clients. Cookies are often maligned, but their origins are innocuous. Let's learn a little bit about what cookies are and how they work, and explore how they may be used in an online advertising campaign.
Posted on Jul 14, 2014 by Nick Rivers
Keyboard shortcuts are awesome. As web developers, we've always had control of keyboard actions at our fingertips. From the beginning of time, front end developers were able to bind keyboard events just as we do mouse events like click and hover. But what if we want to do more? What if we want to detect combinations or sequences of key inputs?
Posted on Jun 24, 2014 by Amy Niles Gonzalez
Exact match digital targeting has gotten much better: Facebook has expanded their custom audience capability, enabling matching on multiple variables and improving response rates. See how it worked for us in a recent campaign.
Posted on Jun 12, 2014 by Erin Malick Thompson
Pictures, pictures, pictures! According to Socialbakers, 87% of Facebook user interactions are with photos. So what does that mean for organizations? If you're primarily just posting verbal updates on Facebook, it's time to kick it up a notch and start going visual. But if you're a communications professionals — and not a designer with Photoshop savvy — this can be a daunting task. What is one to do?
Start with our tutorials on some basics!
Posted on Jun 11, 2014 by Cameron Cook
There are so many ways to engage with your supporters, but sometimes you need more than the binary choice of choosing whether (or not) to sign a petition, donate, share with friends, and other common engagement tactics. Sometimes you need opinions from people. How do you do that online in an organized and structured way?
We recently researched poll or survey options, and here are some of the best or most popular platforms out there.
Posted on Jun 9, 2014 by Nick Kessler
Remarketing (also called retargeting) is an established digital marketing technique that has recently been expanded on Facebook. Let's look at some real data to see why remarketing is so effective.