Blog

Estimote Beacons, an Arduino Uno, iOS 8, and a Car

Posted on May 13, 2015 by Nick Rivers

arduino / ibeacon / ios8 / development

Over the past year or so, I've been tinkering with open source micro controllers which are tiny processors that allow engineers to write commands that can interface with other devices. Some popular ones are Raspberry Pi, Arduino, BeagleBone Black, and Galileo. These boards have serial ports varying from input/output to analog and some include battery or AC compatible power sources. They are primarily for prototyping and can be combined with extension boards (shields) to extend their capabilities.

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When Twitter and TV Don’t Mix

Posted on May 5, 2015 by Amy Niles Gonzalez

twitter / tv / social media / tweeting

TV culture has changed in the age of social media. Or has it? Not on ESPN during the NFL Draft. 

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Musings: The Ups and Downs of Adobe Muse

Posted on May 1, 2015 by Erin Malick Thompson

web design / Adobe Muse / process / wireframes

We're forever on a quest for a bulletproof solution to efficiently and effectively craft and present website wireframes and designs to clients. I've written previously about my experiments with a handful of programs and their ability to handle responsive output. But since we haven't felt "sold" on any particular solution — yet we still have the ongoing need — I recently decided to try Adobe's latest effort toward a solution: Adobe Muse. Ok, so it's not exactly bulletproof, but it does have some nice features.

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Action Management Systems…Compared

Posted on Apr 23, 2015 by Cameron Cook

ngpvan / blue state digital / charity engine / salesforce / stripe

We work with a lot of organizations that need grassroots support. It could be an email campaign, donations, or maybe events. Often times it's some combination of those and more. Many times we see people have one platform for donations, which is separate from email, etc.

Sometimes that approach can work well, but too often we see that people are spending time exporting and importing data, or not even being able to quantify how many of their supporters (and specifically who) engage with them over email, donations, events, etc. The data is siloed, and we live in a world where good data is increasinly important.

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Why Digital Advertising is Cost-Efficient

Posted on Apr 15, 2015 by Nick Kessler

What are online advertising auctions? How does this component of programmatic marketing help save advertisers like you money? I'll explain a few different types of auctions and describe how online advertising uses a type of "Vickrey Auction" to save you money.

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How to create SVG images

Posted on Mar 17, 2015 by Stu Dotson

SVG / Illustrator / photoshop

Interested in creating SVG images for your website? Not sure where to start? Take a gander at this post outlining the basics.

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Changing Times: A Case for Website Redesign in 4 Charts

Posted on Mar 12, 2015 by Amy Niles Gonzalez

website / websites / redesign / mobile / responsive

In just 4 short years, digital had changed dramatically. Has your site kept up? Here's a simple and compelling case for site redeisgn in 4 charts. 

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Securing Your API with HMAC Authentication

Posted on Mar 1, 2015 by Nick Rivers

development / data encryption / security / api

If you're building an application at some point you've probably considered writing an API to allow third parties to interact with your product. After all, unless you've been living under a rock, you know the industry has shifted to an "open web." A web that leverages and encourages creative minds to work together to extend existing software. Lets talk about security.

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Real-time Form Interaction Tracking

Posted on Feb 19, 2015 by Cameron Cook

google analytics / Tracking / engagement / data

It's well established that at Blueprint, we're data people.

So, when we find a new way to track and gather data, particularly when it's costless for our clients, we get pretty excited.

Previously, when we wanted to track how users are reacting or using forms, we incorporated analytics suites like Clicktale, even though we've always used Google Analytics as our primary platform.

 

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Your Owned Media Strategy

Posted on Feb 9, 2015 by Nick Kessler

content strategy / owned media / earned media / paid media

Do you have an owned media strategy in place?  It's time to consider owned media - particularly, your website - as the crucial pivot in your digital communications strategy that also includes paid and earned media.

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Thursday May 28, 2015

What's a Good Email Open Rate & Click Rate? [Benchmark Data] http://t.co/UYvmkg3fDM

Wednesday May 27, 2015

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Tuesday May 19, 2015

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