Blog

Why Digital Advertising is Cost-Efficient

Posted on Apr 15, 2015 by Nick Kessler

What are online advertising auctions? How does this component of programmatic marketing help save advertisers like you money? I'll explain a few different types of auctions and describe how online advertising uses a type of "Vickrey Auction" to save you money.

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How to create SVG images

Posted on Mar 17, 2015 by Stu Dotson

SVG / Illustrator / photoshop

Interested in creating SVG images for your website? Not sure where to start? Take a gander at this post outlining the basics.

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Changing Times: A Case for Website Redesign in 4 Charts

Posted on Mar 12, 2015 by Amy Niles Gonzalez

website / websites / redesign / mobile / responsive

In just 4 short years, digital had changed dramatically. Has your site kept up? Here's a simple and compelling case for site redeisgn in 4 charts. 

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Securing Your API with HMAC Authentication

Posted on Mar 1, 2015 by Nick Rivers

development / data encryption / security / api

If you're building an application at some point you've probably considered writing an API to allow third parties to interact with your product. After all, unless you've been living under a rock, you know the industry has shifted to an "open web." A web that leverages and encourages creative minds to work together to extend existing software. Lets talk about security.

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Real-time Form Interaction Tracking

Posted on Feb 19, 2015 by Cameron Cook

google analytics / Tracking / engagement / data

It's well established that at Blueprint, we're data people.

So, when we find a new way to track and gather data, particularly when it's costless for our clients, we get pretty excited.

Previously, when we wanted to track how users are reacting or using forms, we incorporated analytics suites like Clicktale, even though we've always used Google Analytics as our primary platform.

 

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Your Owned Media Strategy

Posted on Feb 9, 2015 by Nick Kessler

content strategy / owned media / earned media / paid media

Do you have an owned media strategy in place?  It's time to consider owned media - particularly, your website - as the crucial pivot in your digital communications strategy that also includes paid and earned media.

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Facebook Ads: When Ugly Wins?

Posted on Feb 5, 2015 by Annette Lee

A while back Amy wrote about grumpy pictures working on Facebook. But we all know the digital space is forever rapidly changing – so does that still hold true today?

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We're on the lookout for a Design Intern!

Posted on Jan 27, 2015 by Darin Senneff

jobs / hiring

Blueprint is looking for an intern to work with our crazy designers. If you or someone you know seems like the perfect fit, check out the job description below!

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Early 2015: Time to Invest in Your Digital Infrastructure

Posted on Jan 23, 2015 by Geoff Mackler

Now that we’ve recovered from the elections and the holidays, its time for your organization or campaign to take a closer look at your digital infrastructure. The next cycle is shaping up to be one of the most important in recent memory and if want to part of it you need to get out ahead of the curve. 

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How to implement SVG into your workflow

Posted on Jan 14, 2015 by Stu Dotson

Have you ever visited a website with a bunch of blurry icons? Never fear, SVG images are here to save the day!

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