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How to Make Your Website Reliable Even with Unreliable Internet

Posted on Sep 15, 2014 by Stu Dotson

development / offline / unreliable internet

Have you ever filled out a long web form only to discover that your efforts were wasted because the internet connection had gone out and there wasn't a draft saved anywhere? How about try to use an online tool that was completely inaccessible when you needed it most because the internet coverage went in and out?

Fortunately, these scenarios and others are now avoidable with the use of several offline technologies. You can use these technologies today, and with the exception of AppCache, support browsers back to IE8.

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How to Build Chrome Extensions

Posted on Sep 4, 2014 by Nick Rivers

chrome / development / api

Google Chrome has become a dominant factor in the war of the web browsers. Its hard to see my beloved Firefox losing ground but there are many reasons to explain Chrome's success. Aside from this, Google is home to some of the most robust, and well documented API's on the web. Google Chrome's extension API is evidence of this. Chrome is designed to be easily extended by third party developers. Extensions can be built with HTML and Javascript so its pretty easy for beginner developers to join in. In this article I will show you how to setup your environment and a few basic components to make sense of things.

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Moving Voters, One Click at a Time

Posted on Aug 25, 2014 by Amy Niles Gonzalez

digital ads / Digital targeting / online ads / effectiveness

Just this morning, I was asked again, “How do you know if political digital ads actually work?” It’s a question that plagues digital strategists. And no amount of research or metrics on Internet usage, broadband access, clickthrough rates, conversion rates, and engagement statistics ever seem to satisfy.

Until, hopefully, now.

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How to Make Facebook Images: A Tutorial for Non-Designers, Part 2

Posted on Aug 21, 2014 by Erin Malick Thompson

facebook / photoshop / design / graphics / how-to

Thanks for returning for another tutorial! First, let's quickly recap: by the end of the last tutorial, we had imported an external vector logo file, positioned it on top of a photograph, and created a background for the logo to make it more visible. I bet you're feeling more Photoshop-savvy already. Good.
In today's tutorial, you will learn how to:

  • add and edit text
  • work with layers

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Time Saving Tips for Fall

Posted on Aug 19, 2014 by Annette Lee

As we all wrap our vacations, send the kids back to school, and start battening down the hatches for the dash to Election Day we wanted to give a few of our favorite tips on making it through the election cycle in one piece.

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Optimizing Your Site for Twitter and Facebook

Posted on Aug 13, 2014 by Cameron Cook

twitter / facebook / social media / website / wordpress

People talk a lot of about search engine optimization. We've done it too. For good reason -- search engines (read: Google) are very important in getting potential customers or supporters to your site.

That's not the only thing you should be optimizing your site for. Making your site friendly for social media platforms makes your site and brand more visible when people—including yourself—share your site.

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Tutorial: Cookies & Cookie Targeting

Posted on Aug 6, 2014 by Nick Kessler

cookies / cookie targeting / behavioral targeting / IP targeting / multivariate exact match

Cookies and cookie targeting is a topic that sometimes arises when planning campaigns with our clients. Cookies are often maligned, but their origins are innocuous. Let's learn a little bit about what cookies are and how they work, and explore how they may be used in an online advertising campaign.

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Binding Keyboard Events with Mousetrap.js

Posted on Jul 14, 2014 by Nick Rivers

mousetrap.js / development / html5 / keyboard / javascript

Keyboard shortcuts are awesome. As web developers, we've always had control of keyboard actions at our fingertips. From the beginning of time, front end developers were able to bind keyboard events just as we do mouse events like click and hover. But what if we want to do more? What if we want to detect combinations or sequences of key inputs?

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Digital Targeting: Multivariate Exact Matching

Posted on Jun 24, 2014 by Amy Niles Gonzalez

Digital targeting / facebook / Matching / cookies / Digital advertising

Exact match digital targeting has gotten much better: Facebook has expanded their custom audience capability, enabling matching on multiple variables and improving response rates. See how it worked for us in a recent campaign.

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How to Make Facebook Images: A Tutorial for Non-Designers

Posted on Jun 12, 2014 by Erin Malick Thompson

photoshop / facebook / how to / tutorial / graphics

Pictures, pictures, pictures! According to Socialbakers, 87% of Facebook user interactions are with photos. So what does that mean for organizations? If you're primarily just posting verbal updates on Facebook, it's time to kick it up a notch and start going visual. But if you're a communications professionals — and not a designer with Photoshop savvy — this can be a daunting task. What is one to do?

Start with our tutorials on some basics!

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By Tracking Exposure Over Pageviews, One Startup Could Change How Ads Are Sold Online http://t.co/8nBqWMlliI #digitalmarketing

Tuesday September 30, 2014

With New Ad Platform, #Facebook Opens Gates to Its Vault of User Data http://t.co/Xq4aFOT3ZD

Monday September 29, 2014

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Friday September 26, 2014

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