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And the winner is…

Posted on Dec 16, 2014 by Cameron Cook

holiday / holiday giving

Thank you all again for voting in our charity poll. The results are in and it was a nail biter!

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An Introduction to Banner Ad Sizes

Posted on Dec 11, 2014 by Nick Kessler

Let's take a closer look at the top 5 banner ad sizes, using actual data from 2014.

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It's time to vote on our charity giving!

Posted on Dec 3, 2014 by Annette Lee

holiday giving

#GivingTuesday might have come and gone, but here at Blueprint we are extending the holiday spirit.

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Congrats Amy on being a C&E Influencer!

Posted on Nov 26, 2014 by Annette Lee

Everybody here at Blueprint is excited to announce that our President Amy Gonzalez was recently named an Influencer by Campaigns and Elections. We've known that she's a strong voice in Progressive politics, but now the world knows it too. 

 

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How to Maximize Your Digital Campaigns, Right Up to the End

Posted on Oct 29, 2014 by Amy Niles Gonzalez

Less than a week until Election Day. And yes, while it’s true you can run digital until the polls close, it doesn’t mean you should.  

You still want to make sure you are targeting the right people with the right message at the right time. Here are four proven ways to maximize your digital campaigns right up to the end.

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Design Freebie: Photoshop Template for Facebook News Feed Ads

Posted on Oct 22, 2014 by Erin Malick Thompson

design / freebies / template / photoshop / PSD

This week I'm taking a break from my series of design tutorials to offer you a design freebie: a time-saving Photoshop template for Facebook News Feed ads that will probably prove more immediately useful in the face of election day crunch time.

We'll return to tutorials in the bleak mid-winter when we both have time for such things.

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"Why Can't I See My Google Ads?"

Posted on Oct 16, 2014 by Cameron Cook

adwords / tips / Google

We get this question a lot, for all kinds of ads.

Last week, Nick spoke to the differences between direct and programmatic placement, but that's geared more towards banner ads than Google search ads.

"But it's Google search ads - why don't I just go to Google.com and use one of our keywords?"

Yes, you could try that. It may even work for you. But here's why you shouldn't:

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Programmatic Marketing Explained

Posted on Oct 7, 2014 by Nick Kessler

advertising / online ads / ads / digital ads

Why don't marketers provide you with a list of which sites your ad appears on beforehand? The answer has to do with how digital advertising has evolved since the 1990's - and it means better targeted, cost-effecient campaigns.

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How to Make Your Website Reliable Even with Unreliable Internet

Posted on Sep 15, 2014 by Stu Dotson

development / offline / unreliable internet

Have you ever filled out a long web form only to discover that your efforts were wasted because the internet connection had gone out and there wasn't a draft saved anywhere? How about try to use an online tool that was completely inaccessible when you needed it most because the internet coverage went in and out?

Fortunately, these scenarios and others are now avoidable with the use of several offline technologies. You can use these technologies today, and with the exception of AppCache, support browsers back to IE8.

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How to Build Chrome Extensions

Posted on Sep 4, 2014 by Nick Rivers

chrome / development / api

Google Chrome has become a dominant factor in the war of the web browsers. Its hard to see my beloved Firefox losing ground but there are many reasons to explain Chrome's success. Aside from this, Google is home to some of the most robust, and well documented API's on the web. Google Chrome's extension API is evidence of this. Chrome is designed to be easily extended by third party developers. Extensions can be built with HTML and Javascript so its pretty easy for beginner developers to join in. In this article I will show you how to setup your environment and a few basic components to make sense of things.

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