Posted on May 13, 2015 by Nick Rivers
Over the past year or so, I've been tinkering with open source micro controllers which are tiny processors that allow engineers to write commands that can interface with other devices. Some popular ones are Raspberry Pi, Arduino, BeagleBone Black, and Galileo. These boards have serial ports varying from input/output to analog and some include battery or AC compatible power sources. They are primarily for prototyping and can be combined with extension boards (shields) to extend their capabilities.
Posted on May 1, 2015 by Erin Malick Thompson
We're forever on a quest for a bulletproof solution to efficiently and effectively craft and present website wireframes and designs to clients. I've written previously about my experiments with a handful of programs and their ability to handle responsive output. But since we haven't felt "sold" on any particular solution — yet we still have the ongoing need — I recently decided to try Adobe's latest effort toward a solution: Adobe Muse. Ok, so it's not exactly bulletproof, but it does have some nice features.
Posted on Apr 23, 2015 by Cameron Cook
We work with a lot of organizations that need grassroots support. It could be an email campaign, donations, or maybe events. Often times it's some combination of those and more. Many times we see people have one platform for donations, which is separate from email, etc.
Sometimes that approach can work well, but too often we see that people are spending time exporting and importing data, or not even being able to quantify how many of their supporters (and specifically who) engage with them over email, donations, events, etc. The data is siloed, and we live in a world where good data is increasinly important.
Posted on Apr 15, 2015 by Nick Kessler
What are online advertising auctions? How does this component of programmatic marketing help save advertisers like you money? I'll explain a few different types of auctions and describe how online advertising uses a type of "Vickrey Auction" to save you money.
Posted on Mar 12, 2015 by Amy Niles Gonzalez
In just 4 short years, digital had changed dramatically. Has your site kept up? Here's a simple and compelling case for site redeisgn in 4 charts.
Posted on Mar 1, 2015 by Nick Rivers
If you're building an application at some point you've probably considered writing an API to allow third parties to interact with your product. After all, unless you've been living under a rock, you know the industry has shifted to an "open web." A web that leverages and encourages creative minds to work together to extend existing software. Lets talk about security.
Posted on Feb 19, 2015 by Cameron Cook
So, when we find a new way to track and gather data, particularly when it's costless for our clients, we get pretty excited.
Previously, when we wanted to track how users are reacting or using forms, we incorporated analytics suites like Clicktale, even though we've always used Google Analytics as our primary platform.
Posted on Feb 9, 2015 by Nick Kessler
Do you have an owned media strategy in place? It's time to consider owned media - particularly, your website - as the crucial pivot in your digital communications strategy that also includes paid and earned media.