Posted on Jun 25, 2015 by Cameron Cook
Here at Blueprint we pride ourselves on crafting websites that aren't just pleasing to the eyes, but also easy for our clients to manage after we hand them the keys. From what we've heard, that latter point is increasingly rare.
In some cases, clients come to us and share that they can't even change the feature images on their homepage without getting the original vendor involved. That's always seemed crazy to us -- because as much as we love working with our partners, we never want to force them to get in touch because of trivial edits or updates.
Posted on Jun 19, 2015 by Nick Kessler
Could an app make you fat? A poorly designed one could, albeit indirectly. Reducing cognitive friction for your users is crucial for the success of your product, service, or campaign and can result in happier users/supporters and more word-of-mouth.
Posted on Jun 10, 2015 by Geoff Mackler
Over the last couple months we’ve seen several different and methods and tactics candidates used to announce their intention to run for President:
- Ted Cruz’s speech at Liberty
- Marco Rubio’s announcement speech in Miami
- Bernie Sanders’ announcement in Vermont
- Hillary Clinton’s soft campaign launch
These launches all had something in common – a well composed digital launch with clear goals in mind. These campaigns all covered the basics – campaign website, social media, and small dollar fundraising push. However, beyond that, we can point to noteworthy innovations for building their lists and generating buzz. Here are a few examples:
Posted on Jun 2, 2015 by Darin Senneff
Posted on May 29, 2015 by Stu Dotson
Learn more about Firebase, an API service that can store and sync data in real-time without any need to set up a server or database. It's been used to create chat rooms, collaboration tools, and feeds. You can also set it up to have authenticated users and a whole host of other neat features.
Posted on May 13, 2015 by Nick Rivers
Over the past year or so, I've been tinkering with open source micro controllers which are tiny processors that allow engineers to write commands that can interface with other devices. Some popular ones are Raspberry Pi, Arduino, BeagleBone Black, and Galileo. These boards have serial ports varying from input/output to analog and some include battery or AC compatible power sources. They are primarily for prototyping and can be combined with extension boards (shields) to extend their capabilities.
Posted on May 1, 2015 by Erin Malick Thompson
We're forever on a quest for a bulletproof solution to efficiently and effectively craft and present website wireframes and designs to clients. I've written previously about my experiments with a handful of programs and their ability to handle responsive output. But since we haven't felt "sold" on any particular solution — yet we still have the ongoing need — I recently decided to try Adobe's latest effort toward a solution: Adobe Muse. Ok, so it's not exactly bulletproof, but it does have some nice features.
Posted on Apr 23, 2015 by Cameron Cook
We work with a lot of organizations that need grassroots support. It could be an email campaign, donations, or maybe events. Often times it's some combination of those and more. Many times we see people have one platform for donations, which is separate from email, etc.
Sometimes that approach can work well, but too often we see that people are spending time exporting and importing data, or not even being able to quantify how many of their supporters (and specifically who) engage with them over email, donations, events, etc. The data is siloed, and we live in a world where good data is increasinly important.
Posted on Apr 15, 2015 by Nick Kessler
What are online advertising auctions? How does this component of programmatic marketing help save advertisers like you money? I'll explain a few different types of auctions and describe how online advertising uses a type of "Vickrey Auction" to save you money.