Posted on Jun 24, 2014 by Amy Niles Gonzalez
Exact match digital targeting has gotten much better: Facebook has expanded their custom audience capability, enabling matching on multiple variables and improving response rates. See how it worked for us in a recent campaign.
Posted on Jun 12, 2014 by Erin Malick Thompson
Pictures, pictures, pictures! According to Socialbakers, 87% of Facebook user interactions are with photos. So what does that mean for organizations? If you're primarily just posting verbal updates on Facebook, it's time to kick it up a notch and start going visual. But if you're a communications professionals — and not a designer with Photoshop savvy — this can be a daunting task. What is one to do?
Start with our tutorials on some basics!
Posted on Jun 11, 2014 by Cameron Cook
There are so many ways to engage with your supporters, but sometimes you need more than the binary choice of choosing whether (or not) to sign a petition, donate, share with friends, and other common engagement tactics. Sometimes you need opinions from people. How do you do that online in an organized and structured way?
We recently researched poll or survey options, and here are some of the best or most popular platforms out there.
Posted on Jun 9, 2014 by Nick Kessler
Remarketing (also called retargeting) is an established digital marketing technique that has recently been expanded on Facebook. Let's look at some real data to see why remarketing is so effective.
Posted on May 28, 2014 by Geoff Mackler
You've heard it for years, when you build a website you must integrate with your social media assets. But in 2014 what does that mean?
No longer is simply placing a Facebook and Twitter bug at the top of the page enough. Now almost every political page has a widget that streams tweets and Facebook posts on their sites, but is this really integration?
Here at Blueprint we've been working to integrate Facebook not only on a campaign's website, but also with the campaign's databases. Facebook buttons aren't simply a way to connect to outside sites they are a critical tool for a campaign to collect data -- including a person's name, phone number and email address.
Posted on May 6, 2014 by Stu Dotson
Responsive images have become a popular technique in responsive websites. Developers will often use CSS to hide the larger desktop images and display smaller mobile-optimized images with the hope that these modifications will result in a better experience for mobile visitors. It's clear that altering the layout or changing the aspect ratio of an image can improve the experience. But what happens to those hidden images? Are they still downloaded by the mobile device?
Posted on Apr 28, 2014 by Nick Rivers
For quite some time we've been working on redesigning our company site. Since this always comes second to client work, our busy schedules made finishing this seem nearly impossible. I swear this project seemed like it never wanted to come into existence. But we pushed through and it is quite the gem. Our goal was to refine our content, modernize the UI and make the purpose clear. We placed heavy emphasis on simplifying how users interact with our content. Whether you're on a desktop, tablet or smartphone, this should be easy.
Posted on Apr 25, 2014 by Amy Niles Gonzalez
In the spirit of testing and learning, we constantly seek to improve our campaign results. Recently we tested localizing email messaging to see if the associated lift in response supports further customization and tailoring of imagery and messaging. Guess what - it did!
Posted on Apr 17, 2014 by Erin Malick Thompson
With the 2014 election season upon us, we at Blueprint are gearing up for a busy spring, summer, and fall. Lots of creative ideas are waiting to be born!
So in the past few months, we've hired a new developer and new designer to help deliver your visions. Let me introduce them!
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