Posted on Apr 15, 2015 by Nick Kessler
What are online advertising auctions? How does this component of programmatic marketing help save advertisers like you money? I'll explain a few different types of auctions and describe how online advertising uses a type of "Vickrey Auction" to save you money.
Posted on Mar 12, 2015 by Amy Niles Gonzalez
In just 4 short years, digital had changed dramatically. Has your site kept up? Here's a simple and compelling case for site redeisgn in 4 charts.
Posted on Mar 1, 2015 by Nick Rivers
If you're building an application at some point you've probably considered writing an API to allow third parties to interact with your product. After all, unless you've been living under a rock, you know the industry has shifted to an "open web." A web that leverages and encourages creative minds to work together to extend existing software. Lets talk about security.
Posted on Feb 19, 2015 by Cameron Cook
So, when we find a new way to track and gather data, particularly when it's costless for our clients, we get pretty excited.
Previously, when we wanted to track how users are reacting or using forms, we incorporated analytics suites like Clicktale, even though we've always used Google Analytics as our primary platform.
Posted on Feb 9, 2015 by Nick Kessler
Do you have an owned media strategy in place? It's time to consider owned media - particularly, your website - as the crucial pivot in your digital communications strategy that also includes paid and earned media.
Posted on Jan 23, 2015 by Geoff Mackler
Now that we’ve recovered from the elections and the holidays, its time for your organization or campaign to take a closer look at your digital infrastructure. The next cycle is shaping up to be one of the most important in recent memory and if want to part of it you need to get out ahead of the curve.