Keep it Simple, Stupid

ads / advertising / digital ads / mobile advertising   Posted on Jun 25, 2013 by Cameron Cook

There are so many advertising options these days. How are you supposed to know what tactics to use and when? Options have exploded the past couple years and have gotten pretty sophisticated. Just look at how many options you have:

  • Pre-roll
  • In-banner video
  • Facebook
  • Search
  • Twitter
  • Mobile

There are so many that you may have forgotten about good ole banner ads.

You're probably thinking "Of course. I see flash ads all over the place. So?"

Nope, not even flash ads. Boring static banner ads. Not even animated GIF's.

Why would you want to use static ads when you have all those flashy (get it, flashy?) options above?

Cheap

Static banners are cheap. Cheap to design and produce, and the CPMs (cost per mille, or 1000 impressions/views) are going to be much lower than pre-roll or other more interactive tactics.

Availability

Most websites have placements for static banners, which means you're more likely to get your message in front of your target audience. Additionally, since standard banner inventory is so prevalent we can target your ads off of models, and still have enough inventory to make an impact. Micro-targeted pre-roll just isn't there yet, even if we all spend two hours a day watching YouTube.

Focus

Video is extremely impactful. Flash lets you animate and grab that user's attention. What they don't do is force you to focus. There's so much room for messaging! Huzzah? Maybe not. With static ads, you have to do the hard work of getting your message honed down, and in many cases we're seeing that pay dividend over more complicated flash ads.

In an ongoing campaign, we looked back at the last 30 days of stats and saw that static creatives occupied the top 15 spots in one adgroup, and 11 of 15 in another. The average CTR of the static creatives was over 100% higher than the flash.

That's not the only campaign where we've seen this. In several other cases, we've seen that static ads are at the very least comparable to, if not outperforming, flash creative. In turn, that saves the client production fees, as well as:

Mobile

Mobile ads are still pretty messy. HTML5? iAd? Static. There are even a few specific sizes for phones and tablets. If you're only concerned about tablet users, the three most commonly used banner ads (300x250, 728x90, 160x600) will get you a solid amount of traffic, as long as you have…that's right: static ads.

Search the Blog

Blueprint Tweets

A Roadmap To Becoming An A/B Testing Expert http://t.co/5H8Sbkf82J via @smashingmag

Friday July 11, 2014

RT @marissapick: #Digital Kids: The Online Behavior of a New Generation of Digital Natives http://t.co/7VuX2KWXWK via @hugeinc http://t.co/

Thursday July 10, 2014

128 million Americans—about 2 in 5 households—no longer have a landline & rely solely on their mobile phones. http://t.co/PzLrJ29Do9

Wednesday July 09, 2014

Visit BlueprintTweets ›

Contact Us

202.681.0215

info@blueprintinteractive.com

1155 Connecticut Avenue, NW
Suite 601
Washington, DC 20036

Or submit your info and let us know what we can do for you!