Posted on Aug 22, 2016 by Darin Senneff
SVGs (Scalable Vector Graphics) have become very popular on the web the past few years. They look great on any type of device or screen, and they load incredibly fast. They’re also a flexible and strong way to include animations into your work. Adding some well-thought-out motion to that infographic, icon, or UI element’s use may just make it that much more impactful.
Posted on Aug 10, 2016 by Julie Sheah
While most people these days can discern between fonts like Times New Roman and Comic Sans, typography can still seem confusing, complicated, or even arbitrary to some. In actuality, it is a very crucial concept and can either make or break a design. People, whether they realize it or not, experience typography on an emotional level.
Posted on Aug 8, 2016 by Amy Niles Gonzalez
With over 2MM+ apps available on Apple’s App Store and Google Play, how do you make sure people know about your app? Here’s a few things we learned from our recent efforts to help you get your app campaigns off on the right foot.
Posted on Jul 27, 2016 by Sam Kahle
With the sudden success of Pokémon Go, a wide range of consumers are being introduced to augmented reality, a technology that blends the digital and physical worlds. The app has become insanely popular having already reached 7.5 million downloads from Apple’s App store. Players are roaming around cities in droves on the hunt for all those little monsters from our childhood. While this is all very exciting for Pokémon fans everywhere, the creation of the app also means big things for the future of AR.
Posted on Jul 20, 2016 by Geoff Mackler
When Donald Trump stepped up to the microphone and awkwardly introduced his Vice Presidential pick at a press conference last week, one would think that was the first time he publically mentioned that Governor Pence joining the ticket, but you would be wrong.
Posted on Jun 1, 2016 by Amy Niles Gonzalez
This year, we’ve been fortunate to work with a variety of congressional candidates across the country on designing and developing their digital presence. While each race has been distinct, and each candidate has been unique, two clear patterns have emerged based on how our candidates have integrated digital outreach into their campaigns.
Posted on Apr 14, 2016 by Amy Niles Gonzalez
Much has been written about the Rising American Electorate – the unmarried women, African Americans, Latinos, other people of color and Millennials who are driving population growth and changing demographics broadly in the U.S.
Hispanics are a significant force in these trends, and come November, will be critical to determining the election’s outcome. This makes connecting with Hispanics even more important this year, and digital offers a great medium for reaching them.
Posted on Mar 28, 2016 by Annette Lee
As we barrel roll into Election Season, we wanted to give you an update on some new ad targeting we’ve been testing out. Is your target audience young? African American? Latino? Then you should definitely read on.