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Augmented Reality Advertising: The Future Is Here

Posted on Aug 11, 2017 by Julie Sheah

Blade Runner Screenshot

Graphic Designer Julie Sheah provides a glimpse of upcoming developments behind the future of advertising technology.

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Pre-campaign launch: are your digital ducks in a row?

Posted on Aug 7, 2017 by Patrick McGill

Pre-campaign launch: are your digital ducks in a row?

Before you start raising money, knocking on doors, and telling voters why you’re the best choice there are a lot of steps you need to take to set up your campaign online.

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Yanik and Dan Join the Fam

Posted on Aug 1, 2017 by Geoff Mackler

Dan and Yanik

We are excited to introduce two new team members to join us in the tough battles ahead: Dan Pino and Yanik Ruiz-Ramón.

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The Benefits of a Twitter Awareness Campaign

Posted on Jul 31, 2017 by Coby

Twitter bird with a megaphone

Learn how political candidates can use Twitter's awareness campaigns to establish credibility and name recall in the "invisible primary" season.

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Using Digital For Offline Mobilization: Part I - Calls

Posted on Jul 24, 2017 by Max

Dialing on a cell phone

If your cause involves persuading legislators, you know that constituents calling their representatives can make an impact. With Click to Call campaigns, we target those constituents, ask them to make a call, and then give them the opportunity—with just a click—to take meaningful action.

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Intro to Google Tag Manager

Posted on May 9, 2017 by Cameron Cook

gtm / Google / tag manager / google tag manager / analytics

Google Tag Manager (GTM) is a wonderful piece of software. For the uninitiated, it allows non-developers to place tracking and analytics tags on websites, apps, and more without having to edit the source code. The gist of it is that GTM serves as the master "bucket" that is placed on your site, and is then used to load in your conversion or other tracking tags. 

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Blueprint Bops

Posted on Apr 14, 2017 by Reed Dudley

Let’s face it: When you work in politics, it can be difficult to think of anything else. With this in mind, I set out to write a blog post that would give all of us a much-needed break from the negativity that has permeated our days since November 8th. 

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A Whole New World

Posted on Apr 7, 2017 by Patrick McGill

advertising / 2017 / 2018 / media mix / winning campaigns

The earthquake on November 8th caused a lot of Americans to get involved and pay attention to politics like they have never done before.  

In 2008, there was a wave of voters that turned out to elect Barack Obama which were then referred to as “surge” voters.  These surge voters were the targets for the turnout efforts I worked on starting in Virginia in 2009 all the way through the midterms in 2014.  

In 2016, we didn’t refer to these voters as surge voters.  We assumed they would turn out for us.

They didn’t.

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I am a huge sports fan...

Posted on Mar 24, 2017 by Geoff Mackler

Super Bowl / New England Patriots / Cord Cutters / Video Consumption / Video

Everyone who knows me, knows that I am a huge sports fan. It’s the fundamental reason I own a TV set and have cable.  I love watching live sports whether it’s the NFL, NBA, MLS, NHL, college football or basketball. 

But live events, like sports, which have been the bedrock of network and cable advertising, are starting to feel the effects of the cord cutters. 

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Ever-changing Video Landscape

Posted on Mar 9, 2017 by Amy Niles Gonzalez

advertising / Video / mobile / Tablet / television

We’ve been talking about cord cutters for years, but now it’s happened. In 2016, streaming service subscribers (free or paid) caught up with paid TV service providers, according to the Consumer Technology Association’s new study, The Changing Landscape for Video and Content. What does this mean for digital campaigns?

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Blueprint Tweets

Augmented Reality Advertising: The Future Is Here https://t.co/ncG4CreVo6

Wednesday August 16, 2017

Augmented Reality Advertising: The Future Is Here. How can it be used in the advocacy and political space? https://t.co/ZPPjFLCZJ7

Tuesday August 15, 2017

Julie Sheah provides a glimpse of upcoming developments behind the future of advertising technology. https://t.co/sleelujN0L

Monday August 14, 2017

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