Blog

Intro to Google Tag Manager

Posted on May 9, 2017 by Cameron Cook

gtm / Google / tag manager / google tag manager / analytics

Google Tag Manager (GTM) is a wonderful piece of software. For the uninitiated, it allows non-developers to place tracking and analytics tags on websites, apps, and more without having to edit the source code. The gist of it is that GTM serves as the master "bucket" that is placed on your site, and is then used to load in your conversion or other tracking tags. 

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Blueprint Bops

Posted on Apr 14, 2017 by Reed Dudley

Let’s face it: When you work in politics, it can be difficult to think of anything else. With this in mind, I set out to write a blog post that would give all of us a much-needed break from the negativity that has permeated our days since November 8th. 

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A Whole New World

Posted on Apr 7, 2017 by Patrick McGill

advertising / 2017 / 2018 / media mix / winning campaigns

The earthquake on November 8th caused a lot of Americans to get involved and pay attention to politics like they have never done before.  

In 2008, there was a wave of voters that turned out to elect Barack Obama which were then referred to as “surge” voters.  These surge voters were the targets for the turnout efforts I worked on starting in Virginia in 2009 all the way through the midterms in 2014.  

In 2016, we didn’t refer to these voters as surge voters.  We assumed they would turn out for us.

They didn’t.

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I am a huge sports fan...

Posted on Mar 24, 2017 by Geoff Mackler

Super Bowl / New England Patriots / Cord Cutters / Video Consumption / Video

Everyone who knows me, knows that I am a huge sports fan. It’s the fundamental reason I own a TV set and have cable.  I love watching live sports whether it’s the NFL, NBA, MLS, NHL, college football or basketball. 

But live events, like sports, which have been the bedrock of network and cable advertising, are starting to feel the effects of the cord cutters. 

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Ever-changing Video Landscape

Posted on Mar 9, 2017 by Amy Niles Gonzalez

advertising / Video / mobile / Tablet / television

We’ve been talking about cord cutters for years, but now it’s happened. In 2016, streaming service subscribers (free or paid) caught up with paid TV service providers, according to the Consumer Technology Association’s new study, The Changing Landscape for Video and Content. What does this mean for digital campaigns?

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A Very Blueprint Welcome

Posted on Mar 3, 2017 by Annette Lee

You may have heard the news we recently had a few new members join the Blueprint team! Here's your chance to better get to know one of them!

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The Inauguration Has Passed: What's Next?

Posted on Jan 25, 2017 by Cameron Cook

After just a few days since the inauguration personally it feels like every day has brought some new sadness, some new low. Despite that, it's important not to despair. As President Obama pointed out "[…] nothing is the end of the world until the end of the world." 

For those of you that are looking for ways to channel your anger, fear, or frustration: I've got a few suggestions for you.

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What to know before updating to Drupal 8

Posted on Jan 9, 2017 by Sam Kahle

Drupal 8 / Drupal 7 / php / Mobile Friendly / Twig

Drupal 8 is the future for Drupal developers and when the time comes to migrate over to this new platform, there are a few things you should know before diving in. This blog post aims to educate readers about some of the areas I wish I knew about before I first dove into Drupal 8.

 

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We're Hiring a Business Development Director

Posted on Jan 6, 2017 by Geoff Mackler

Blueprint is a full-service digital agency that provides top-shelf strategy, design & development and targeted advertising. We're a small, passionate, and occasionally weird team who have been churning out some kick-ass projects for non-profit groups, political causes, and other organizations since 2010.

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