Stop Treating Digital Advertising Like Direct Mail

Posted on Sep 27, 2017 by Patrick McGill

Pinpoint Audience

Thinking about digital advertising more like broadcast television and less like direct mail can help you run a better persuasion ad campaign..

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Six Steps for Digital Media Planning (with GIFS!)

Posted on Sep 20, 2017 by Yanik

Here's how to plan and run a damn good digital advertising campaign.

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Using Digital For Offline Mobilization: Part II - Facebook Events

Posted on Aug 31, 2017 by Max

Calendar icon

Learn how to leverage Facebook events to increase awareness about your organization, grow your email list of supporters, and boost attendance to an event.

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Don't Put Off Persuasion Advertising

Posted on Aug 23, 2017 by Dan Pino

Don't Put Off Persuasion Advertising

Digital persuasion campaigns in the past usually started about 4 months before election day, but our Digital Campaigns Manager Dan Pino makes the case that this is too late.

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Augmented Reality Advertising: The Future Is Here

Posted on Aug 11, 2017 by Julie Sheah

Blade Runner Screenshot

Graphic Designer Julie Sheah provides a glimpse of upcoming developments behind the future of advertising technology.

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Tips on Writing for the Web

Posted on Aug 9, 2017 by Yanik

Tips on Writing for the Web

How to make sure you are communicating your message effectively.

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Pre-campaign launch: are your digital ducks in a row?

Posted on Aug 7, 2017 by Patrick McGill

Pre-campaign launch: are your digital ducks in a row?

Before you start raising money, knocking on doors, and telling voters why you’re the best choice there are a lot of steps you need to take to set up your campaign online.

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Yanik and Dan Join the Fam

Posted on Aug 1, 2017 by Geoff Mackler

Dan and Yanik

We are excited to introduce two new team members to join us in the tough battles ahead: Dan Pino and Yanik Ruiz-Ramón.

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The Benefits of a Twitter Awareness Campaign

Posted on Jul 31, 2017 by Coby Eiss

Twitter bird with a megaphone

Learn how political candidates can use Twitter's awareness campaigns to establish credibility and name recall in the "invisible primary" season.

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Using Digital For Offline Mobilization: Part I - Calls

Posted on Jul 24, 2017 by Max

Dialing on a cell phone

If your cause involves persuading legislators, you know that constituents calling their representatives can make an impact. With Click to Call campaigns, we target those constituents, ask them to make a call, and then give them the opportunity—with just a click—to take meaningful action.

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