Summary

Better Colorado Alliance supports democrats who embrace Colorado’s values of fairness, responsibility, opportunity, and freedom. 

For the 2018, 2020 and 2022 cycles, Blueprint partnered with the Better Colorado Alliance to create websites, TV, digital, and radio ads for candidates in key State House races.

Our goal was to raise the public’s awareness of each candidate’s profile and values, telling their unique stories so voters could make informed decisions at the ballot box.

The Creative

Blueprint’s aim was for every ad to be bursting with personality to engage Coloradans.

In-depth research was done into every candidate - delving into their past and values, drawing on their stories for inspiration.

We tried to reflect the Coloradan “way of life” across the videography, typography, color palettes, and design.

The Results

The campaigns had a 100% win rate, with all 12 candidates winning their respective 2022 midterm races. 

We helped achieve Better Colorado Alliance’s joint goals: to defeat Republican opponents and expand the Democratic majority in Colorado’s State House.