Our strategy was to reinforce Susie as a problem solver for Nevada, which was suffering from the lack of pandemic assistance due to congressional gridlock. We targeted voters across channels with a disciplined message. Susie’s district is home to many third shift workers and digital is an efficient channel in a very expensive Las Vegas media market.

We utilized Audio Content Recognition on internet connected televisions to serve ads directly to people who were receiving Republcian ads and harnessed Google Search to erase our opponent’s attempt at a positive ad campaign, appearing first in search ads for our opponent’s name over 80% of the time.

Services Provided:

• Advertising