In North Carolina, we worked with the Democratic Senatorial Campaign Committee on an independent expenditure campaign in the fall of 2020.

Republicans outspent Democrats on digital in this highly competitive race, and we worked hard in the last several weeks of the campaign to help close the digital spending gap.

Our ads tagged Thom Tillis as a corrupt senator who is out for himself, not North Carolinians. We highlighted his close relationships with big donors and his actions to support them while in office. YouTube Brand Lift found a statistically significant lift in the unfavorability of Thom Tillis during our campaign.

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