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Electing and reelecting Andy Kim in a critical New Jersey district

Andy Kim for Congress

After helping Andy Kim win a tough race in 2018, we focused on ensuring our target audience of persuadable voters knew Andy Kim was working hard for the district and deserved to win re-election in 2020. We segmented these voters into multiple audiences to reach each group with the most effective message.

We ran a wide variety of positive static and video ads and changed the ads to ensure repeat engagement.

Services Provided:

  • Advertising

50M+

Impressions

138K

Link Clicks

32K

Post Likes

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After New Jersey moved to an all vote-by-mail general election, we took on the challenge of educating Kim supporters about how to vote and encouraging them to return their ballots on time.

Ultimately, Kim outperformed Joe Biden and won re-election, even though Donald Trump and the Republican Senate candidate carried this district in 2020.

Want to learn more about how we strategize to win races in important congressional districts? Reach out!

Let’s Chat

Let us know about the project or campaign your working on and how we can help.