In 2016 Trump won NY-22 by 15% and Republican Claudia Tenney won by over 5%. In 2018, Brindisi won by 1.6%. Our strategy was to get the campaign live on digital as early as possible out ahead of television advertising. We went up in June with disciplined messaging focused on defining Anthony as an independent voice for Upstate New York. We always stayed positive and stayed up straight through Election Day.

Towards the end of the election, the Washington Post reinforced the benefits of defining Anthony early on through digital:

More television commercials have aired this fall in New York’s 22nd Congressional District than any other House race in the country, but they haven’t moved the needle at all." (Washington Post Daily 202, November 1st, 2018)

By defining Anthony early through digital, our program undermined the GOP’s TV attacks and held the campaign's lead throughout the election.