Summary

John Fetterman’s Senate campaign partnered with Blueprint to recruit volunteers and secure donations.

Using our Twitter bot, Fetterman’s Twitter followers were sent tailored messages with Call to Action requests.

The Creative

To successfully mobilize Fetterman’s supporters, Blueprint first had to understand what messages resonated best with his followers. 

A wide range of messaging strategies, geographies, and follower segments were tested; ultimately improving our effectiveness and performance. 

The Results

The Twitter bot proved to be wildly successful, driving contributions and bringing in new supporters. 

The bot had a 2% donation rate and a 750% return on investment. 

30% were new donors, who had not previously donated to the Fetterman campaign through any other channel. 

An AI model was also trained, predicting donation likelihood based on past contributions. This model yielded a 90% accuracy rate.