For the Georgia Senate runoffs, we ran two ad campaigns concurrently to help secure historic wins for Jon Ossoff and Rev. Raphael Warnock. We ran a high frequency persuasion campaign targeting younger women with ads highlighting reasons to vote for Ossoff and Warnock and not Perdue and Loeffler.
We ran on Facebook, Instagram, Pre-Roll, YouTube, Snapchat, and direct placements with vendors. In addition, we used a method called "CTV Conquesting” to target voters who were receiving GOP ads, ensuring we could provide counterprogramming to those voters with surgical precision.
Services Provided:
- Advertising
11MM
Impressions
62K
Clicks
5MM
Video Completions
Want to learn more about our strategy and how we develop creative ads and impactful digital campaigns? Reach out!