Summary

Building on a lifetime of activism, Jane Fonda wanted to launch a PAC dedicated to serving as a counterweight to the fossil fuel industry’s political control. 

Fonda’s work has been able to counteract the millions of dollars oil, gas, and coal companies put towards pro fossil fuel candidates, and give support to candidates who wish to stand up to the fossil fuel industry.  

Jane Fonda’s climate champions are working throughout Congress and local government to create a more sustainable and long lasting future. 

Blueprint created a launch video, and a simple landing page, and launched an extensive fundraising program to help Jane Fonda make her vision a reality.

We created an extensive and ongoing acquisition strategy, and text strategy, and leveraged Jane’s celebrity network for direct-to-donate ads to raise funds for the PAC.

The Results

• Built the email program from zero to nearly 200,000 active subscribers 

• Built a texting program that was ROI positive

• Partnered with Jane’s celebrity network and created unique written and visual fundraising materials for each subject

• Ran a robust direct donate ad campaign on Facebook to maintain a steady flow of donors added to our program

• Developed a bespoke website where the client can promote their endorsements, mission, new video projects, and more

• Partnered with the cast of Grace & Frankie for a virtual fundraising table read in the lead-up to the 2022 election