The Summary

Equality Florida brought us on in April of 2023 to help grow their audiences, increase engagement across platforms, create momentum, and demonstrate the power of the movement in Florida against Ron DeSantis and his harmful policies as Governor.

Working together, we have produced visually impactful content - both graphics and videos - that help counter the attacks from DeSantis and continue building an unprecedented resistance to his anti-freedom agenda.

Since bringing on Blueprint, Equality Florida’s post engagement rate across channels far exceeds industry standards, and our content has reached tens of millions of people. 

The Creative

Our creative has included a mix of social media statics and short videos, Tik Tok scripts and concepts, long form storytelling videos, as well as a high production TV ad that ran on broadcast, cable, and Connected TV

The Results

In just nine months, Equality Florida gained almost 20k new followers across social media platforms — expanding their network significantly and allowing their content to have greater reach.

Their average post-engagement rate across channels reached 8.21%, exceeding industry standards of 1% and metrics for the previous year. Instagram posts alone reached over 2.4M people, Facebook posts reached over 4.6M users, and Twitter posts reached over 7.2M impressions.