Oregon Right to Know

Ballot Initiative Website

The Challenge

Oregon Right to Know was working to ensure passage of Oregon's Measure 92 to require producers label genetically modified foods. They needed a dynamic website to show Oregon voters the benefits of labeling genetically modified food and demonstrated the broad support that existed for the ballot measure.

Our Solution

We redesigned their site to help tell their story. Prominent imagery and tweetable content sections allowed voters to quickly learn and share the benefits of labeling. A mobile-friendly, responsive design made sure that the 40% of visitors on mobile devices had an experience tailored to their screen.

The Result

The site attracted nearly 200,000 visitors, some days seeing over 10,000 visits a day. Measure 92 was the most expensive ballot measure in Oregon's history, and Oregon Right to Know was outspent by over 10 million dollars. Measure 92 lost by 837 votes out of over 1.5 million.

Services Provided

  • Design
  • Development

Contact Us



1155 Connecticut Avenue, NW
Suite 601
Washington, DC 20036

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