Planned Parenthood

Chat Study Recruitment Campaign

THE CHALLENGE

Planned Parenthood needed to recruit participants in a study about their online chat services. Qualified participants needed to fit a set specified criteria and live within six defined geographical regions in order to participate in the full study.

OUR SOLUTION

We created a layered digital campaign that tested a variety of ad techniques to determine which would help us reach our target audience. This included contextual banner ads, mobile banner ads, remarketing ads, and Facebook, Twitter, and search ads.

We also tested different images, graphics and a variety of messages including general sexual health information, appealing to help Planned Parenthood, and promoting monetary incentives.

THE RESULT

The campaign demonstrated digital advertising can be a cost effective way to recruit qualified participants for a study. Over the course of the campaign, we were able to improve performance dramatically:

  • 157% improvement in click-through rate
  • 139% improvement in qualification rate
  • 22% decrease in cost per qualified participant

Contact Us

202.681.0215

info@blueprintinteractive.com

1155 Connecticut Avenue, NW
Suite 601
Washington, DC 20036

Or submit your info and let us know what we can do for you!