National Partnership for Women and Families

"Enough Is Enough!" Responsive Microsite

"I trust Blueprint Interactive implicitly and completely. Amy Gonzalez and her team are smart, strategic, responsive and effective. We've been an enthusiastically satisfied client for many years. They are worth every penny."

- Tucker Ball, Director of New Media

The Challenge

The National Partnership for Women and Families wanted to reach millennial women to educate them on the changes in reproductive legislation and how those changes impact them directly while also encouraging sign ups.

Our Solution

We developed a responsive microsite around NPWF’s Reproductive Health Watch efforts called Enough is Enough! The site would engage the target audience through arresting images and alarming facts about reproductive health legislation in America. In addition to the site, we ran an advertising campaign directing people to the site. To reach this audience we ran banner ads on sites and mobile sites popular with millennial women as well as similarly targeted Facebook ads.

The Results

During the three-week long campaign we delivered over 14 million impressions and 39 thousand clicks to the Reproductive Health Watch site. By the time the campaign was complete, we had generated 1,470 new sign ups at a cost of $8.50 per sign up.

Services Provided

  • Banners
  • Creative
  • Design
  • Development

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