National Partnership for Women and Families

Millennial Recruitment Campaign

The Challenge

National Partnership for Women & Families wanted to build awareness of the organization and the importance of abortion rights with Millennials to persuade them to become supporters. 

Our Solution

We devised a social campaign on Facebook and Instagram targeting this elusive group with snarky humor known to appeal to Millennial women, encouraging sharing and commenting. Crafted in the style of The Onion, all of the concepts took a satirical approach to the very personal women’s health issue of abortion.

The Results

The campaign succeeded in reaching more than 500K Millennial women in just 5 days. The campaign had nearly 1K signups and well over 8,000 likes, comments and shares.

Services Provided

  • Design
  • Messaging
  • Strategy
  • Targeted Advertising

Contact Us


1155 Connecticut Avenue, NW
Suite 601
Washington, DC 20036

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