General Majority PAC

New Jersey Minimum Wage Initiative

The Challenge

An initiative to raise the minimum wage was on the ballot in New Jersey in 2013. We worked with General Majority PAC who supported the initiative and saw strategic value to encouraging voter turnout among these constituencies.

Our Solution

The campaign combined digital outreach with field programs in specific districts to educate voters on the initiative and drive registration and turnout.

Using a mobile outreach, IP cluster targeted banners and remarketing, we messaged into the field universe before, during and after canvassers knocked on their doors.

The Results

As a result of the campaign, the minimum wage initiative passed and voters turned out for Democratic candidates. Our campaign delivered:

  • The landing page saw over 30K page visits and while not the primary goal, also delivered hundreds of sign ups.
  • 25MM+ impressions
  • 21K clicks over the two month period, $3 average cost per click

The landing page saw over 30K page visits and while not the primary goal, also delivered hundreds of sign ups.

Services Provided

  • Banners
  • Design
  • Development
  • IP Targeting
  • Mobile Advertising

Contact Us

202.681.0215

info@blueprintinteractive.com

1155 Connecticut Avenue, NW
Suite 601
Washington, DC 20036

Or submit your info and let us know what we can do for you!