Planned Parenthood Votes – New Hampshire Senate
""It was wonderful working with Blueprint this cycle. We appreciated your professionalism, responsiveness, and expertise.""
- Keauna Gregory, Regional Field Director
New Hampshire was a highly competitive state with not just a hotly contested Senate race but also Gubernatorial and down ballot races. Additionally, it is a small state with a media market that sold out of premium TV placements early on. In order to breakthrough the noise and extend the reach of our core television messaging, we needed a multi-tiered digital campaign to reach and turnout our voters for Maggie Hassan on Election Day.
The main goal of this campaign was to ensure voters knew how detrimental Kelly Ayotte had been to women’s health in New Hampshire. We did this by using a variety of creatives and messaging running almost the entirety of the 2 months before Election Day via layered advertising techniques including social posts, IP matched pre-roll, native advertising, contextual placements and mobile device ID matched targeting. To help break through the noise we also built upon Planned Parenthood’s existing videos and messaging with short social only videos and a wide variety of social ad concepts.
Ultimately, Maggie Hassan won the race in what would be an incredibly tough year for Democrats across the country. Our campaign delivered almost 50M impressions and 147K clicks to a landing page that educated voters about the dangers of Kelly Ayotte.