Social Campaign

The Challenge

Aeras is a nonprofit research organization working on developing a new TB vaccine. They wanted to build awareness in the U.S. about the global TB epidemic while also expanding their supporter base and test a small dollar fundraising program.

Our Approach

We worked with Aeras to test a variety of email acquisition tactics and messages. We also revamped their website’s donation page making it both mobile responsive and more visually engaging, improving donation functionality and elevating related content.

The Results

We more than doubled Aeras’ email list, attracting new subscribers who were interested infunding TB vaccine research. We also leveraged Facebook and email to build awareness about World TB Day and begin the process of soliciting donations. At the conclusion of the campaign, we more than doubled Aeras’ email list and increased their donor base by nearly 300%

Services Provided

  • Design
  • Social Media Advertising
  • Strategy
  • Website Development

Contact Us


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Suite 601
Washington, DC 20036

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